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Mentions in the System - Enhancing Personalization Across Channels

Como Sense Knowledge Team

Article Topics 📚: 
What is it?
Communication Tools and Mentions
Different Types of Mentions in the System
Examples of Internal Use Cases

 

 

What is it?

Mentions are a useful feature in the system that allow you to personalize communication with members by dynamically inserting their details into campaign messages. They are available across multiple communication tools, including Email and SMS, and provide flexibility to also enrich Push and In-App messages. By using mentions, each message can include real-time member information such as purchase data, loyalty progress, or profile details. This ensures consistent, relevant, and customized experiences across all channels.


Communication Tools and Mentions

Tool Examples Mentions / Other Features
SMS Promote a new item, offer a special deal, or invite members to stop by the store Member Details
Push Notify members of new gifts or punches, or thank them after their purchase Member Details
In-App Message Provide extra info or flow navigation for users Member Details
Email Send a welcome to the program, new items/promotions, monthly newsletter or payment confirmation Member Details
Purchase
Points Transaction
Share Budget
Join Club

 

 

Different Types of Mentions in the System:

Member Details

  • Anniversary
  • Birthday

  • Como Member ID

  • Credit Balance

  • Email

  • Eexpiration Date

  • First Name

  • GenericDate1

  •  GenericInteger1

  • GenericString4

  • Lasr Name

  • License Number

  • Mamber ID

  • Member Update Link Url

  • Point Balance

  • X points until next gift 

  • Preferred language
     

Purchase

  • Date and Time

  • Employee

  • Location ID

  • Timestamp

  • Total Spend

Points Transaction

  • Accumulated Credits

  • Accumulated Points

Share Budget

  • Amount

  • Link

  • Recipient

  • Sender

  • Wallets

Join Club

  • Date and Time

  • Timestamp

 

 

Examples of Internal Use Cases
 

1. Mentions in Communications 

   Direct Email Setup & Template Creation:

You can now configure the feature directly and create an email template using the new Mention functionality. This allows for faster setup and streamlined communication without needing additional steps.
 

👉 For more details, check out the Knowledge Article.

 

2. Campaign Center

You can now use the Campaign Center to quickly launch campaigns and interact with your customers. Combine campaigns with One-Time Actions, Rules, and Deals to create personalized experiences and drive stronger engagement.

 

 

3. Merge Flow in Customer Portal

When the system detects that a member already exists with the same identifier during an updateMember request, it now captures this as an event. A new trigger is available: Member Already Exists, with the condition: Conflicting Identifier.
(Conflicting Identifier = when two profiles use the same email or phone number.)

  • Create a new HUB rule
    • Select the trigger Member Already Exists.
       
  • Define Rule Cases
    • Handle different identifiers separately (for example, phone number vs. email).

    • Add the Conflicting Identifier condition.

      • For email conflicts, set up an SMS action.

      • For phone number conflicts, set up an email action.
         

    • Exclude Customer Portal Source

      • Add an additional condition: Source Name is not CustomerPortal.

      • This ensures conflicts triggered directly from the Customer Portal are ignored, since those cases are already handled natively within the Merge Flow.
         

    • Prompt Members to Merge Profiles
      • Automatically notify members when a conflict is detected.

      • Include the mention MemberUpdateLinkUrl in each communication (SMS and Email).

        • This will send members a secure update form where they can review and update their details.

👉 For more details, check out the Knowledge Article.

 

 

4. Sending Promo Codes in One-Time Campaigns

You can now send promo codes directly to members (or newsletter subscribers) as part of a One-Time Campaign in the Hub (SMS or Email).

 

👉 For more details, check out the Knowledge Article.

 

 

 

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