Unlock higher foot traffic, boost digital loyalty registrations, and supercharge brand engagement with Como’s Spin the Wheel gamification feature! Gamified experiences transform everyday customer interactions into memorable winning moments, giving loyalty members a compelling reason to visit your venues, open your mobile app, and engage with your email marketing campaigns.

Whether you are launching a seasonal giveaway, rewarding high-value loyalty tiers, or running targeted re-engagement campaigns, Spin the Wheel gives you full control over winning odds, prize distribution, and multi-channel delivery.

1. Overview & Business Value

Spin the Wheel is an interactive promotional tool designed to drive engagement, acquire new loyalty members, and incentivize repeat visits. Members spin a digital wheel to win predefined, real-time rewards such as dollar discounts, percentage discounts, or free items.

• Gamified Loyalty: Increases user interaction across both web and mobile touchpoints.

• Controlled Prize Inventory: Merchants configure exact quantities and win rates to protect promotional budgets.

• Automated Logic: Rules for granting rewards and managing spin eligibility are automatically created and maintained in the Campaign Center.

2. Prerequisites & Member Qualification

2.1 Target Audience & Access

• Audience: Registered loyalty members only.

• Access Permissions: Administrative access to Business Profile, Campaign Center, and Hub 1.

2.2 Specific Member Tagging (SPIN_THE_WHEEL_1)

To control who can spin the wheel, the feature uses dynamic member tags:

• Qualification Requirement: A member must have the tag SPIN_THE_WHEEL_1 to view and interact with the wheel.

• Single-Spin Protection: The system dynamically removes the SPIN_THE_WHEEL_1 tag immediately after a spin occurs, preventing members from spinning repeatedly on a single qualification.

• Non-Eligible Member State: If a member without the SPIN_THE_WHEEL_1 tag navigates to the Spin and Win page, a modal displays:

  This feature is currently not available. Please check back later for exciting chances to win.

  

3. Display Surfaces: Where the Wheel Appears

Spin the Wheel supports three distinct customer display channels:

1. Customer Portal: Directly inside the web-based member portal under the side menu or linked navigation.
   

2. Mobile App: Embedded seamlessly within your branded iOS and Android apps via web view integration and app layout blocks.
   

3. Standalone Landing Page: Distributed directly through Email communications with auto-login support.
   

4. Step-by-Step Configuration in Business Profile

Navigate to Business Profile > Customer Portal in the Como Hub and activate the Spin the Wheel toggle.

4.1 Form Field Definitions

• Config Title: The main title displayed above the wheel on the portal screen (e.g., Spin And Win).

• Success Button Text: The Call-to-Action (CTA) button shown after winning (e.g., Start Ordering!).

• Redirect Url after Success: The landing URL where users are routed upon clicking the success CTA. (If left blank, it defaults to the Customer Portal home screen).

• Show in Side Menu: Checkbox allowing the Spin the Wheel entry to appear automatically in the Customer Portal side navigation.

• Go to Customer Portal: A quick-access link located under the setup section. Clicking this will take you directly to the Customer Portal page where you can view and use the feature as an end-user.

  

• Show Preview: A button located above the benefit configuration table. Clicking this opens an in-screen modal displaying a real-time visual preview of the wheel layout, configured titles, and wedge distribution.
  

• Benefit Title (Gift Selector): A dropdown that allows merchants to select active gifts directly from the Campaign Center.

  • Dynamic Text Rendering: Wedge labels support dynamic font auto-sizing and up to two lines of text to render long prize names cleanly without truncation.

• Max Quantity: The total inventory of wins allowed for each specific prize.

• Win Rate (%): The mathematical probability assigned to each prize wedge.

  • The sum of all win rates across all wedges must equal exactly 100%.

• Add Benefit: Click to insert additional wedges/prizes onto the wheel.

Click Save at the end of the page to save the configuration in the Hub.

4.2 Feature Status Toggle Synchronization

• Toggling OFF: Switching the main Spin the Wheel toggle OFF in the Business Profile automatically sets all associated auto-created rules in the Campaign Center to Draft mode.

• Toggling ON: Switching the toggle back ON automatically reactivates the rules in the Campaign Center.

5. Automated Campaign Center Sync & Rules

When you save your configuration in the Business Profile, the system automatically builds and maintains a dedicated campaign rule:

• Campaign Name: [DO NOT REMOVE] Spin the Wheel — [Config Title].

• Syncing Behavior: Modifying any prizes, odds, or texts in the Customer Portal settings automatically synchronizes with this Campaign Center activity.

  Do not manually edit or delete this rule inside the Campaign Center.

5.1 Auto-Generated Rule Logic

• Trigger: When Member submits external event (Type is one of "spinthewheel_event_1").

• Eligibility Filter: Restricted to Specific members where Tag is one of "SPIN_THE_WHEEL_1".

• Cases: One case rule per configured prize wedge. Each case matches the spin code with the corresponding prize string value.

• Actions Executed:

  1. Send Benefit: Automatically awards the specific prize won on the wheel to the member's wallet.

  2. Untag Member: Dynamically strips SPIN_THE_WHEEL_1 from the member to lock further spins.

6. Mobile App Setup via Hub 1 (Web Views & Layout Blocks)

To present Spin the Wheel inside your branded mobile app, configure the web view and screen layout in Hub 1:

Step 1: Create the Web View

1. Go to Hub 1 > Content > Web Views.

2. Click Add Item (or select an existing Web View, such as Spin & Win!).

3. Fill in the Name (for internal use) and Web View Title (e.g., Spin & Win!).

4. Set the Base URL to your Spin the Wheel landing page URL.

5. Configure the parameters using the following options:

   • Add default parameter: Click this button to append supported Como system parameters to the URL.

     • In the parameter name field, enter temporaryToken.

     • From the value dropdown, select New Temporary Token (30 mins) to enable seamless auto-authentication.

     • Note: Supported default parameters must follow Como naming standards ─ for example, parameter names like locationid cannot contain uppercase letters).

   • Add custom parameter: Click this button to pass custom key-value pairs (such as UI behaviors or display controls) into the web view.

     • Enter the parameter Name and assign its Value (e.g., set hideNavBar to true to hide the navigation bar, or configure showBottomNavBar, allowGesture, showCloseButton, etc.).

6. Click Save at the bottom of the screen.

Step 2: Configure Layout Blocks

1. Go to Hub 1 > Content > Layout > Layout Blocks.

2. Click Add Item (or select an existing Layout Block, such as spinthewheel).

3. Configure the block:

   • Name: spinthewheel

   • Tile Type: content-tile

   • Title: Spin And Win

   • Icon: Select preferred gift/game icon

   • Button Action: Select Open Web View

   • Choose a Web View: Select Spin & Win!

4. Click Save.

Step 3: Add to App Screen & Publish

1. Go to Hub 1 > Content > Layout > Custom Screens.

2. Add in your choice of the custom screen (for example, Side Menu).

3. Add your spinthewheel layout block into the active screen menu list.

4. Go to Update App and click Publish to deploy changes to production devices.

7. Email Campaigns with Auto-Login (tempToken SSO)

Drive high participation by sending personalized campaign links through Email. Members can tap the link and immediately spin the wheel without going through a manual login page.

7.1 How Single Sign-On (SSO) Operates

• Temporary Token (tempToken): Campaign links include a temporary token query string that authenticates the member's session automatically upon arrival.

• Token Expiry & Security: Tokens are valid for a limited window (e.g., 30 minutes) and can be restricted to single use. If expired, the member falls back to the standard authentication screen.

• Mobile Web View Parameter: For app links distributed via email, append ?mode=webview alongside the temporary token to guarantee full rendering inside the app container.

7.2 URL Query Parameters for Interface Customization

You can append query parameters to the landing page URL to optimize screen space:

• Hide Top Navigation: Append hideNavBar=true to eliminate the header/nav bar, delivering an uninterrupted, full-screen wheel experience.
  

7.3 Setting up an Email Campaign in Campaign Center

1. Go to Campaign Center > Emails and click + Email (or select your existing template, e.g., Spin The Wheel).

2. In the email template editor, insert your call-to-action button (e.g., Spin Now).

3. Link the button to your landing page using the dynamic temporary token macro:
   

4. Save the template.

8. Granting Wheel Access & Sending the Promotion to a Specific Member

To grant a member access to the Spin the Wheel promotion and send them their direct campaign invite:

8.1 Locate the Member

• In the top navigation bar, enter the member’s name, phone number, or identifier into the Find Member search field.

• From the search results modal, select the specific member you want to give access to and click OK.

8.2 Assign the Eligibility Tag (SPIN_THE_WHEEL_1)

• On the member's profile page, switch to the TAGS tab.

• Click + Tags at the bottom of the tags panel.

• Search for or enter SPIN_THE_WHEEL_1, select it from the list, and click Send.

Click the Refresh icon next to the member profile photo; you will see the new entry recorded under their Activities feed as: Tagged as 'SPIN_THE_WHEEL_1'. The member is now qualified to spin the wheel.

8.3 Send the Promotional Communication

• In the member profile header, click the + Action button.

• Select Send Email.

• Choose your configured Spin The Wheel template from the dropdown and click Send.