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Article Topics 📚:Â
Overview
Metrics Overview
Tracking Trends Over Time
Why This Matters
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Overview:
The Campaign Analysis Dashboard has been upgraded to give you a fuller picture of campaign performance.
Before, it mainly showed communication activity — such as the number of emails, SMS, or push notifications sent.
Now, it also includes business outcomes like sales, visits, gift redemptions, and average order value (AOV). This makes it easy to connect your outreach directly to measurable impact.
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Why This Matters
The dashboard now goes beyond tracking what you sent and shows you what it achieved.
With clearer visibility into both outreach and outcomes, you can evaluate campaign effectiveness and design smarter strategies for future engagement.
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Metrics Overview
| Metric | What it shows |
|---|---|
| Campaigns | Total number of campaigns executed in the selected timeframe |
| Audience | Number of members targeted by your campaigns |
| Push Sent | Count of push notifications delivered |
| Emails Sent | Count of email messages delivered |
| SMS Sent | Count of SMS messages delivered |
| Gifts Sent | Number of digital gifts issued through campaigns |
| Sales | Total sales generated during the selected period |
| Visits | Number of member visits to your business |
| AOV (Average Order Value) | Average purchase amount per order |
| Email Unsubs | Number of members who unsubscribed from emails |
| SMS Unsubs | Number of members who unsubscribed from SMS |
| Gifts Redeemed | Number of issued gifts that were actually redeemed |
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💡 Tooltip Support: Hovering over any data point will show a tooltip with the exact metric values for that specific day.
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Tracking Trends Over Time
Below the summary, the dashboard graph shows how these metrics evolve daily.
You can compare outreach activity (emails, SMS, push), engagement (audience, visits, new members), and business results (sales, AOV, gifts redeemed).
This makes it easy to spot correlations - for example, a rise in sales that follows a campaign push.
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