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What's the Difference Between SMS, Email and Push Notification?

Como Knowledge Team

SMS, Email, and Push Notifications are different ways to communicate with members through rules and one-time actions.

 

Key Differences

Although SMS, email, and push notifications all serve the purpose of communicating with your members, they have distinct differences. SMS is a paid add-on, with costs based on the number of messages and characters sent each month. Emails are also a paid add-on, typically used for sending monthly newsletters to your club members. Push notifications, on the other hand, can be used to engage with members based on their actions, such as notifying them about a new gift or punch card update, or thanking them after a purchase.

In the following article, you can explore more communication tools that Como offers.

 

Tool Examples App Required Paid Add-on Other Features
SMS Promote a new item, offer a special deal, or invite members to stop by the store No Yes Supports dynamic text and emojis
Push Notify members of new gifts or punches, or thank them after their purchase Yes No

Supports dynamic text and emojis
Can open a specific app screen when tapped
Email Send a welcome to the program, new items/promotions, and a monthly newsletter. No Yes Supports dynamic text and emojis
Fully customizable with images and designs

 

Typical Flow for SMS:

    1. The business creates one-time or rule-based actions within the campaign center.
    2. The business selects the target population of members and schedules the time to perform the action.
    3. The business selects the SMS action to be executed.
    4. The business writes the promotional text and tests the SMS by sending it to themselves.
    5. The business clicks 'ACTIVATE' to execute the action.

You can find more information about SMS in the following articles: 

Typical Flow for Push Notifications:

  1. The business creates one-time or rule-based actions within the campaign center.
  2. The business selects the target population of members and schedules the time to perform the action.
  3. The business selects the push notification action to be executed.
  4. The business writes the promotional text and tests the push notification by sending it to themselves.
  5. The business chooses the screen that the notification should redirect to when the user opens it.
  6. The business clicks 'ACTIVATE' to execute the action.

Typical Flow for Email:

  1.  The business creates an email 
  2. The business creates one-time or rule-based actions within the campaign center.
  3. The business selects the target population of members and schedules the time to perform the action.
  4. The business selects the email action to be executed.
  5. The business selects the email template to be executed.
  6. The business clicks 'ACTIVATE' to execute the action.

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