The Campaigns Analysis Dashboard provides a powerful visualization of your campaign performance over time, helping you track member engagement, communication efforts, and sales impact.
🧠Overview
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X-Axis: Execution dates (daily granularity)
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Y-Axis (left): Activity and communication volumes
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Y-Axis (right): Member count in one-time activities
This dashboard aggregates marketing and engagement metrics over a selected time frame (e.g., the past 30 days), helping you identify patterns and measure campaign effectiveness.
| Metric | Description |
| Sales | Total transactions recorded |
| # Email Sent | Number of campaign emails sent |
| # SMS Sent | Number of SMS messages sent |
| #Push Notification Sent | Total push notifications delivered |
| # Gifts Received | Count of gifts was sent to members |
| # Gifts Redeemed | Count of gifts was redeemed |
| # Email Unsubscribed | Members who opted out of email communication |
| # SMS Unsubscribed | Members who opted out of SMS communication |
| # Members Joined | New members who joined during the period |
| # Members in Activity |
One-time activities count (number of unique members who engaged in specific activities) |
đź’ˇ Tooltip Support: Hovering over any data point will show a tooltip with the exact metric values for that specific day.
đź“Š Trends & Insights
All metrics, except “Members in Activity,” are shown as time-based trends, enabling you to:
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Spot campaign spikes and dips
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Monitor unsubscribe rates after outreach
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Correlate gift redemption with sales performance
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Understand member acquisition and re-engagement rates
Meanwhile, Members in Activity reflects the one-time snapshot of users who participated in at least one tracked activity during that period.